Social Media Executive

Job Summary:

The ideal candidate is passionate about social media trends, has excellent communication skills, and is adept at creating compelling and shareable content.

As a Social Media Executive, you will be working with the Branding team and will be responsible for developing and implementing our social media strategy across various platforms. You will create engaging content, manage social media accounts, and analyze performance metrics to optimize our online presence.

Responsibilities:

1. Social Media Strategy:
   • Develop and execute a comprehensive social media strategy aligned with company goals.
   • Stay up-to-date with industry trends and emerging platforms to ensure our social media presence remains innovative and competitive.
2. Content Creation:
   • Create and curate engaging content, including text posts, images, and videos, for all social media platforms.
   • Collaborate with the marketing team to ensure brand consistency in messaging and visuals.
3. Social Media Management:
   • Manage and monitor all social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
   • Respond to comments, messages, and mentions in a timely and professional manner.
4. Campaigns and Promotions:
   • Plan and execute social media campaigns to promote products, services, and company initiatives.
   • Collaborate with cross-functional teams to integrate social media into broader marketing campaigns.
5. Analytics and Reporting:
   • Monitor key performance indicators (KPIs) and analyze social media data to measure the success of campaigns.
   • Provide regular reports on social media performance and make data-driven recommendations for improvement.
6. Community Engagement:
   • Foster a sense of community and engagement among followers.
   • Identify and engage with influencers and partners to expand our reach.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Proficient in social media management tools and analytics.
• Creative thinker with a passion for staying current on industry trends.

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